Enrico Pieratti
Paid media audit.
The operation is already running and you want a second read on it? I do audits and technical second opinions — one-off, no ongoing contract.
When it makes sense
- Results dropped and the report doesn't explain why.
- The person running the account is the person reporting on it, and you want an outside read.
- A contract or budget renewal is on the table, and the decision needs a technical basis.
What I look at
- Campaign structure: targeting, creatives, and where the budget actually goes.
- Measurement: whether the numbers in the report are the numbers the platforms produce.
- Process: who decides what, holding which data.
How it works
- It starts with a WhatsApp conversation. It's usually enough to show whether the case calls for a one-off audit or ongoing consulting — and you come out knowing which, even if you don't carry on with me.
- Scope agreed before it starts, no ongoing contract.
- The result comes in whatever format serves your decision: a document, a dashboard, a spreadsheet — sized to what you need.
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